Bidshake

What is Bidshake?

Bidshake is a cross-channel mobile marketing automation platform built for mobile games and app publishers running paid user-acquisition (UA) campaigns. It aggregates data from every marketing channel, attribution platform, and BI tool into a single dashboard, then lets UA teams build optimization algorithms that automate the bid, budget, and campaign decisions they would otherwise make manually. The Tel Aviv-based company launched in January 2020 and was acquired by mobile publisher Voodoo in June 2021.

How Bidshake works with TikTok

Bidshake connects to TikTok alongside other premium acquisition channels so app marketers can manage and optimize TikTok campaigns from one place. Its automation engine adjusts bids and budgets on TikTok based on cross-channel performance data, while the Creative Manager streamlines uploading creative assets, building TikTok ad units, and analyzing which creatives drive the best results.

Key features

• Single dashboard aggregating data from ad channels, attribution platforms, and BI tools
• Automated cross-channel bid, budget, and campaign optimization algorithms
• Creative Manager for uploading assets, building ad units, and analyzing creative performance
• Data Export API to act as a single source of truth for UA KPIs (spend, revenue, retention, ROI)

Pricing

Not publicly listed. Bidshake operates on a custom, contact-sales basis for mobile games and app developers.

Best for

Mobile game studios and app publishers with UA teams managing paid campaigns across multiple ad networks who want automated, data-driven cross-channel optimization and centralized creative management.