Cohley

What is Cohley?

Cohley is a creator content platform that enables consumer brands to generate high-quality content across the customer journey, from short-form video to professional photography to text reviews. Founded in 2016 by Tom Logan and Erik Graber and headquartered in New York, the platform combines a marketplace of 100,000+ pre-vetted creators with campaign, content-library, and analytics tools. Brands use Cohley to run UGC, influencer, seeding, and review campaigns with brand-safety and compliance built in.

How Cohley works with TikTok

As one of TikTok's first Creative Exchange partners, Cohley has produced tens of thousands of short-form videos built for TikTok, Instagram Reels, and YouTube. Brands write creative briefs, source vetted creators, and generate video optimized for TikTok Shops, TikTok Ads, and the For You Page. Approved assets can be pushed into TikTok Business Manager and activated across a brand's paid and organic channels.

Key features

• Marketplace of 100,000+ pre-vetted creators for video, photo, and reviews
• Creative briefs and creator vetting to source on-brand assets
• Central content library to organize and share photos, videos, and reviews
• Product review generation and syndication to 2,000+ retail sites
• Content performance analytics tracking revenue and conversion

Pricing

Not publicly listed. All plans use custom pricing based on the amount of content generated. Brands can start with a 3-month paid pilot of the platform or managed services, or opt for a discounted annual agreement.

Best for

Mid-market and enterprise e-commerce brands that want to consolidate vendors and produce UGC, short-form video, and product reviews at scale for TikTok and other social and retail channels.