Collab

What is Collab?

Collab is a Los Angeles-based creator-economy company founded in 2012 that combines proprietary technology with creator representation and branded-content production. It represents over 1,000 TikTok, YouTube, and Instagram creators and has run 600+ campaigns for brands including Nike, Starbucks, HBO, Urban Decay, and Doritos. In 2022 Collab acquired Trendpop, a Y Combinator-backed short-form video analytics platform, which now serves as its self-serve software product for trend and creator intelligence.

How Collab works with TikTok

Collab is an official TikTok creative and marketing partner with API access. Its Trendpop platform draws on a database of 170M+ creators, 90M sounds, 40M hashtags, and 2B+ videos to surface emerging TikTok trends in real time before they peak, so brands and creators can ride sounds and formats early. Teams use it to discover and vet creators, plan trend-based campaigns, and monitor TikTok campaign performance through dashboards, while Collab's agency side handles end-to-end creator activation and content production.

Key features

• Real-time short-form trend and virality detection across TikTok and Instagram
• Creator discovery and vetting from a database of 170M+ creators
• Campaign performance dashboards and analytics
• Managed creator activation and branded content production
• Digital rights management and content licensing

Pricing

The Trendpop analytics platform is available self-serve, with an entry-level Starter plan around $250/month and custom-priced tiers for additional features and seats. Managed creator campaigns and branded-content production are quoted per engagement via contact sales.

Best for

Brands, agencies, and creators that want data-driven short-form video strategy on TikTok, whether through a self-serve trend-analytics subscription or fully managed creator campaigns and production.