Foursquare Attribution

What is Foursquare Attribution?

Foursquare Attribution is a location-based measurement platform from Foursquare Labs that helps advertisers understand how their marketing campaigns drive real-world business outcomes. Using GPS data, proprietary multi-sensor stop detection, and graph technology, it measures incremental store visits and sales lift attributable to ad exposure. It operates across 550+ media integrations, letting marketers compare channel performance in a single omnichannel view.

How Foursquare Attribution works with TikTok

As a badged TikTok Marketing Partner in the Measurement category (Store Visits and Lift), Foursquare connects TikTok ad exposure to actual visits at physical store locations. It compares visit rates between an exposed group and a matched control group to isolate the incremental foot traffic driven by a TikTok campaign, then reports metrics like incremental store visitors, cost per visit, and top-performing audience segments. The integration is designed for retail and commerce advertisers measuring mid-funnel, real-world conversions.

Key features

• Store visit lift measurement using GPS and multi-sensor stop detection
• Incremental visit and sales impact attribution with matched control groups
• Omnichannel attribution across social, digital, TV, CTV, OOH, and audio
• Cost-per-visit and audience segment performance reporting
• Real-time dashboard reporting and customer journey visualization

Pricing

Not publicly listed. The product page shows three report tiers - Visits Report, Sales Impact Report, and a combined Visits + Sales Impact report - but specific pricing requires contacting Foursquare sales.

Best for

Retail, restaurant, and other multi-location advertisers that want to tie TikTok ad spend directly to in-store foot traffic and sales, especially in the US and Canada.