Kochava

What is Kochava?

Kochava is an omnichannel measurement and attribution platform that helps advertisers and publishers track, measure, and optimize marketing performance across mobile apps, web, connected TV, out-of-home, and offline channels. Founded in 2011 and headquartered in Sandpoint, Idaho, it is one of the leading mobile measurement partners (MMPs) providing app install and event attribution. The platform combines multi-touch attribution, marketing mix modeling, and AI-powered fraud prevention. It serves verticals including gaming, fintech, QSR, media, travel, and eCommerce.

How Kochava works with TikTok

Kochava is a badged TikTok Marketing Partner in the Measurement category, supporting Mobile Measurement (MMP), Media Mix Modeling, and Cross-Channel Attribution. In October 2025, TikTok partnered with Kochava to enable near real-time iOS conversion reporting for app advertisers, feeding MMP iOS-modeled conversions into TikTok Ads Manager and addressing SKAdNetwork attribution delays. Kochava supports view-through, engaged view-through, click-through, and engaged click-through attribution for TikTok campaigns. As a partner in TikTok's MMM focus area, it lets advertisers include both paid and earned TikTok data in their media mix models.

Key features

• Multi-touch attribution across mobile, web, CTV, and offline
• Marketing Mix Modeling (MMM) for incremental measurement
• AI-powered install fraud detection and prevention
• Deep linking, SmartLinks, and QR codes
• Real-time analytics and customizable dashboards

Pricing

Kochava publishes tiered pricing for its core measurement and attribution plans: Free App Analytics starting at $0/month (10K conversions/month, no credit card required), Foundation starting at $500/month (33K conversions/month), and Enterprise starting at $2,000/month (200K MAU/month). Free trials are available on paid plans. Specialized products such as Marketing Mix Modeling, Atlas Performance, and Search Ads Maven use custom pricing based on ad spend or transaction volume.

Best for

App marketers, agencies, and publishers that need cross-channel attribution, fraud prevention, and marketing mix modeling to measure and optimize campaigns, including TikTok Ads. Well suited to teams running iOS and Android app-install campaigns that require granular, real-time conversion insight.