LiveRamp

What is LiveRamp?

LiveRamp is an American SaaS data collaboration platform that lets businesses unify, connect, and activate customer data across sources while preserving privacy. Its core capabilities include identity resolution, data onboarding, clean rooms (powered by Habu), and measurement. Founded in 2011 and headquartered in San Francisco, LiveRamp is publicly traded on the NYSE under the ticker RAMP. In May 2026, Publicis announced an agreement to acquire the company.

How LiveRamp works with TikTok

LiveRamp partners with TikTok to measure the incremental sales lift of advertising campaigns, connecting online ad impressions to online and offline purchases in a privacy-safe way. By linking TikTok exposure data to retailer and commerce data inside the LiveRamp Data Collaboration Platform and clean room, advertisers can quantify the true incremental value of their TikTok ads. The solution has been used to report sales lift for CPG brands across markets including the UK and France.

Key features

• Data clean room (powered by Habu) for privacy-safe collaboration
• Identity resolution linking online and offline customer data
• Incremental sales lift measurement for TikTok campaigns
• Data onboarding and activation across major platforms
• Interoperability across AWS, Google Cloud, and Snowflake

Pricing

Not publicly listed. LiveRamp uses custom, enterprise pricing; prospective customers contact sales for a quote.

Best for

Enterprise advertisers, retailers, and media owners that need privacy-safe data collaboration and want to measure the incremental sales lift driven by their TikTok campaigns.