#paid

What is #paid?

#paid is a creator marketplace that connects vetted creators with brands to plan, run, and measure influencer marketing campaigns in one integrated platform. Brands are matched with creators based on interest and audience alignment, and the platform handles contracting, legal, and payments automatically. It works with recognizable brands including McDonald's, Sephora, Samsung, and Disney. The company was founded in 2013 and is headquartered in Toronto, Canada.

How #paid works with TikTok

As an official TikTok Marketing Partner in the Creative category, #paid helps brands source and collaborate with TikTok creators for authentic, platform-native content. Brands set campaign briefs, review creator pitches and creative concepts, and retain full control over creative and copy before content goes live. Post-campaign, brands can license creator TikTok content and handles for use across paid social and other channels, and track performance through the platform's reporting.

Key features

• Creator matching and discovery across 150+ categories
• End-to-end campaign management with dedicated strategists
• Performance measurement with data refreshed every 24 hours
• Content usage rights and creator handle licensing
• Automated contracting, legal, and creator payments

Pricing

Not publicly listed. #paid uses custom pricing and requires brands to contact sales or request a demo.

Best for

Brands and agencies that want a managed, marketplace-based approach to creator marketing on TikTok and other channels, with strategy support, measurement, and content licensing built in.