Singular

What is Singular?

Singular is a mobile measurement partner (MMP) and marketing analytics platform founded in 2014 and headquartered in San Francisco. It unifies attribution data with cost aggregation from more than 1,200 sources to give marketers a complete view of ROI across mobile, web, CTV, and other channels. Customers include Airbnb, Lyft, Rovio, and DoorDash.

How Singular works with TikTok

Singular is an official TikTok Mobile Measurement Partner integrated with TikTok for Business, so advertisers can attribute app installs and in-app events back to their TikTok ad campaigns. As an Advanced SAN integration, Singular combines self-attributing network signals with touchpoints reported directly from TikTok to measure both opt-in and opt-out users on iOS and Android in a privacy-preserving way. Setup requires no additional configuration in TikTok Ads Manager, making it one of the simpler MMPs to connect.

Key features

• Mobile and web attribution with SKAdNetwork support
• Cost aggregation from 1,200+ marketing data sources
• Cross-device and cross-channel measurement
• Real-time fraud prevention and deep linking
• Creative analytics and warehouse data pipelines

Pricing

Singular uses custom pricing and directs prospects to request a demo or start a free trial. Specific plan pricing is not publicly listed.

Best for

Growth and user-acquisition teams at app-focused businesses that need to unify attribution and cost data for accurate cross-channel ROI measurement, including TikTok app install campaigns.