
Tenjin
All-inclusive mobile measurement and attribution for app growth
What is Tenjin?
Tenjin is a mobile marketing analytics and measurement platform that helps app developers and publishers optimize user acquisition, monetization, and overall app performance. It operates as a Mobile Measurement Partner (MMP), providing attribution, cost aggregation, LTV prediction, ad monetization analytics, and fraud prevention in one all-inclusive suite. Founded in 2014 and headquartered in San Francisco, the Y Combinator-backed company connects to 1,000+ integrated ad partners and is especially popular with mobile game studios running hybrid monetization.
How Tenjin works with TikTok
As a certified TikTok measurement partner, Tenjin attributes installs and in-app events from TikTok ad campaigns and unifies that data with spend and revenue for a complete ROI picture. It supports SKAdNetwork (SKAN) campaign optimization on iOS, letting publishers measure and compare TikTok performance alongside other channels. TikTok cost and conversion data flow into Tenjin's ROI dashboard and marketing data warehouse for cross-channel analysis and LTV modeling.
Pricing
Tenjin uses an all-inclusive, conversion-based model where every plan unlocks all 15+ products with no feature gating. A genuinely free plan includes 2,000 conversions/month with no credit card required. Paid tiers start at $200/month (S plan, 10,000 conversions), with M ($400/mo, 25,000 conversions) and L ($700/mo, 50,000 conversions) tiers, plus custom Enterprise pricing. There is no time-limited trial; the free plan serves that role, and paid plans can be cancelled anytime.
Best for
Mobile app and game publishers, indie studios, and performance marketers who want transparent, flat-rate attribution and end-to-end ROI measurement, particularly teams running hybrid monetization that blends user-acquisition spend with ad revenue.
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