Brandwatch

What is Brandwatch?

Brandwatch is an enterprise social media intelligence and management platform that helps brands understand consumers, monitor their reputation, and manage their social presence. Its suite spans Consumer Intelligence (social listening and market research across 100M+ sources), Social Media Management (publishing, engagement, and a unified inbox), Influence for influencer marketing, and Measure for analytics. Founded in 2007 and headquartered in London, Brandwatch is now part of the Cision group and serves major brands such as the BBC, OnePlus, and Virgin Holidays.

How Brandwatch works with TikTok

As an official TikTok Marketing Partner, Brandwatch connects to TikTok's content marketing and brand mentions APIs so teams can publish videos, respond to comments, and track content performance directly. Through Consumer Intelligence, brands can monitor TikTok posts and conversations to surface trends and consumer insights. Its Influence product integrates with the TikTok Creator Marketplace to find creators, launch collaborations, and measure campaign results, while Measure reports on metrics like views, reach, impressions, likes, shares, and comments.

Key features

• Consumer Intelligence social listening across 100M+ sources including TikTok
• Social media management with unified inbox, publishing, and content calendar
• Influence (formerly Paladin) influencer discovery and campaign management
• Measure analytics for content and channel performance
• Real-time brand monitoring, alerts, and crisis management

Pricing

Not publicly listed. Brandwatch uses custom enterprise pricing quoted through its sales team, typically scaling with data usage, number of users, and advanced features such as unlimited queries and analyst support.

Best for

Enterprise brands, agencies, and research teams that need comprehensive social listening, consumer intelligence, social media management, and influencer marketing across TikTok and other major networks in a single platform.