Canva

What is Canva?

Canva is an online graphic design and video creation platform that lets anyone produce professional visual content using a drag-and-drop editor, millions of templates, stock assets, and AI-powered design tools. Founded in 2013 and headquartered in Sydney, Australia, it is used by individuals, small businesses, marketers, and enterprises to create social posts, ads, presentations, and short-form video. Canva offers a free plan alongside paid Pro, Business, and Enterprise tiers.

How Canva works with TikTok

As an official TikTok Marketing Partner in the Creative Technologies category, Canva provides a library of TikTok-ready ad and video templates built around TikTok's creative best practices, helping brands stay "always on" without designing from scratch. Through an expanded partnership, businesses and creators can design TikTok videos in Canva and publish them directly to TikTok in a few clicks with no downloads. TikTok is also integrated with Canva Grow, Canva's AI-powered campaign builder, connecting creative generation with TikTok's publishing and advertising capabilities so content can quickly become live campaigns.

Key features

• Library of TikTok-ready ad and video templates
• Drag-and-drop video and graphic design editor
• Direct publishing from Canva to TikTok
• Canva Grow AI-powered campaign builder integrated with TikTok
• Brand kits, Magic Resize, and AI design tools

Pricing

Canva offers a free plan with core design tools and templates. Canva Pro starts at around $15/month (or $120/year) and adds premium templates, brand kits, and advanced AI tools. Canva Business (formerly Teams) is around $10 per user/month billed annually (or higher billed monthly), with custom Enterprise pricing available. Prices vary by region and billing cycle.

Best for

Small businesses, marketers, and creators who want to design and publish TikTok ads and organic content quickly without a dedicated design team.