ConsumerAcquisition (AdRules)

What is ConsumerAcquisition (AdRules)?

ConsumerAcquisition is a social advertising technology and creative company founded in 2013 and headquartered in San Francisco. Its proprietary platform, AdRules, combines a creative studio that produces videos and images at scale with ad-automation and analytics tooling for performance marketers. The company has managed billions of dollars in social ad spend and produced hundreds of thousands of ad creatives for mobile apps and web-based advertisers. It was acquired by digital media agency Brainlabs in December 2021.

How ConsumerAcquisition (AdRules) works with TikTok

ConsumerAcquisition supports TikTok alongside Facebook, Instagram, Google, Snap, and Apple Search Ads. Through AdRules and its creative studio, advertisers can produce TikTok-ready video ads at volume, launch and manage campaigns with bulk ad and audience creation, and evaluate performance using creative analytics that surface insights beyond native platform reporting. It is listed in the TikTok Marketing Partners directory under Media Buying Technology and Video Production.

Key features

• Bulk ad and audience creation with workflow automation
• Creative marketplace producing videos and images at scale
• Cross-channel creative analytics with reporting beyond native ad tools
• Real-time reporting and A/B testing of ad creative
• Creative research drawn from millions of social video ads

Pricing

Not publicly listed on the current site. Historically, ConsumerAcquisition priced the AdRules platform at 0.07% of media spend with a maximum monthly cap of $15,000. Contact the company (now part of Brainlabs) for current terms.

Best for

Performance marketers, mobile app advertisers, and growth teams that need to produce and test high volumes of social ad creative across TikTok and other channels while automating campaign workflows.