Ecwid by Lightspeed

What is Ecwid by Lightspeed?

Ecwid by Lightspeed is an e-commerce platform that lets businesses launch and manage an online store and sell across multiple channels from one place. Founded in 2009 by Ruslan Fazlyev and Yury Zaytsev, Ecwid was acquired by Lightspeed in 2021 and its store, inventory, orders, payments, tax, and shipping are managed from a single dashboard. It is used by merchants in 175 countries.

How Ecwid by Lightspeed works with TikTok

Ecwid connects a merchant's product catalog to TikTok so products can be synced and sold directly through the social commerce channel. Merchants can also manage and run TikTok advertising from the Ecwid platform. As a TikTok Marketing Partner in the Data Connector and Merchant Platforms categories, Ecwid bridges a merchant's storefront to TikTok for both commerce and ads.

Key features

• Build an online store that syncs across a website, social media, marketplaces, and POS
• Sell directly on TikTok and sync your product catalog to social channels
• Manage and run advertising, including TikTok ads, from the platform
• Centralized inventory, orders, payments, tax, and shipping management

Pricing

Ecwid offers subscription plans: Starter at $5/mo, Venture at $35/mo, Business at $65/mo, and Unlimited at $149/mo, with roughly 16% savings on annual billing. Ecwid advertises no transaction fees. Exact plan availability and any trial may vary by region.

Best for

Small and mid-size merchants who want an easy way to add an online store to their site and sell and advertise across social channels, including TikTok.