Emplifi
Unified social marketing, care, and commerce platform for enterprise brands
What is Emplifi?
Emplifi is an enterprise-grade unified customer experience platform that combines social media marketing, customer care, and commerce in one system. It was formed in 2021 from the combination of Socialbakers and Astute Solutions, and is used by over 20,000 brands including PUMA, Domino's, and IKEA. The platform is modular, covering unified analytics, content publishing, social listening, UGC, influencer management, ratings and reviews, and customer service.
How Emplifi works with TikTok
As a TikTok Marketing Partner in the Content & Community Marketing specialty, Emplifi lets marketers organize, schedule, and publish TikTok content directly within its Social Marketing Cloud. Teams can access TikTok profile and video metrics, benchmark performance against other platforms, and optimize their content strategy from a single dashboard. Emplifi also supports monitoring organic TikTok pages, delegating and responding to comments, and understanding audience engagement to guide creative decisions.
Key features
- Schedule and publish TikTok content alongside other social channels
- Track TikTok profile and video metrics with cross-platform benchmarking
- Monitor and respond to TikTok comments and community engagement
- Unified analytics, social listening, and UGC discovery
- Social commerce, influencer management, and customer care tools
Pricing
Not publicly listed. Emplifi uses custom, enterprise pricing and requires contacting sales for a demo and quote. Pricing tends to be geared toward larger teams and enterprise brands.
Best for
Enterprise brands and marketing agencies that need to manage social marketing, customer care, and commerce at scale across many channels, including TikTok, from a single unified platform.
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