Fluency

What is Fluency?

Fluency is a Digital Advertising Operating System that centralizes the launch, management, and optimization of paid media campaigns at scale. Founded in 2017 and headquartered in Burlington, Vermont, the platform uses agentic automation to run high volumes of campaigns dynamically from a customer's data sources. It is designed for agencies and multi-location brands, reportedly managing over $3B in annual ad spend and helping teams cut campaign launch times by up to 90%.

How Fluency works with TikTok

Fluency connects to TikTok as one of its walled-garden ad channels, letting teams build, launch, and optimize TikTok campaigns alongside Google, Meta, Microsoft, and Amazon from a single interface. Its automation runs any volume of TikTok campaigns from underlying data sources, applies automated budget pacing and bidding, and normalizes TikTok performance data into unified cross-channel reports. As a TikTok Marketing Partner for Media Buying Technology, Fluency helps advertisers scale precise, compliant TikTok campaigns without per-campaign manual work.

Key features

• Omnichannel campaign automation across TikTok, Google, Meta, Microsoft, and Amazon
• Blueprints to template strategies and scale localized campaigns with brand compliance
• Automated budget pacing, bidding, and real-time overspend/underspend alerts
• Muse AI for creative generation, optimization, and automated reporting
• Unified, normalized cross-publisher reporting and 24/7 portfolio monitoring

Pricing

Not publicly listed. Fluency uses custom pricing that adapts to each partner, typically structured as a percent of ad spend or a fee per individual ad account. Prospective customers request a consultation for a tailored quote.

Best for

Agencies and multi-location or high-volume brands that need to manage, scale, and report on large portfolios of paid media campaigns across TikTok and other major channels from one system of record.