Innovid by Mediaocean

What is Innovid by Mediaocean?

Innovid Social is an AI-driven advertising management platform that lets brands and agencies create, deliver, measure, and optimize paid social campaigns from a centralized dashboard. It is part of Mediaocean's omnichannel ad tech suite following Mediaocean's acquisition of Innovid, which was originally founded in 2007 and is headquartered in New York. The platform spans major social channels including TikTok, Facebook, Instagram, Snap, Pinterest, Reddit, and LinkedIn.

How Innovid by Mediaocean works with TikTok

As a badged TikTok Marketing Partner for media buying, Innovid offers self-service functionality to create, manage, and optimize TikTok ad campaigns alongside other social platforms. It provides AI-powered campaign optimization for TikTok, moving from reporting to actionable recommendations, plus dynamic creative testing and centralized measurement so TikTok performance can be evaluated against the rest of a brand's cross-channel media.

Key features

• Cross-publisher automation and bulk-build tools to reduce trafficking time
• Dynamic creative optimization and testing across placements and audiences
• Centralized cross-channel measurement and unified reporting
• AI-powered campaign optimization and recommendations
• Creative fatigue scoring to maintain relevancy

Pricing

Not publicly listed. Innovid by Mediaocean uses custom pricing; contact their sales team for details.

Best for

Brands and agencies that run paid social campaigns across TikTok and other platforms and want to automate trafficking, optimize creative, and measure performance from a single cross-channel platform.