Kyra

What is Kyra?

Kyra is a tech and data-driven influencer marketing company that combines a proprietary AI platform with expert human oversight to run creator campaigns at scale. Its technology tracks over 450 million creators and billions of trending data points, powering creator discovery, pricing, and real-time performance measurement. Kyra operates a marketplace where brands post content briefs and creators select and produce the content, with Kyra handling approvals before it goes live. Founded in 2017 and based in London with offices in New York and Los Angeles.

How Kyra works with TikTok

Kyra specializes in TikTok creator and influencer campaigns, spanning strategy, creator sourcing, content approvals, paid execution, and reporting. Its Perfect Match tool surfaces and prices relevant TikTok creators, while AI trend tracking identifies fast-rising creators, sounds, and hashtags to inform content. Brands post briefs to the marketplace and creators produce TikTok videos, with performance-based, per-view compensation models available. Real-time dashboards track views, sentiment, and earned media value across live campaigns.

Key features

• Perfect Match AI creator discovery and pricing across 450M+ tracked creators
• Brief-based creator marketplace where brands post campaigns and creators produce content
• AI trend tracking across creators, content, sounds, and hashtags
• Real-time campaign tracking, sentiment analysis, and EMV reporting
• Paid amplification and creator seeding programs

Pricing

Not publicly listed. Kyra uses custom, enterprise-oriented pricing and engages prospective clients through a contact-sales process.

Best for

Brands, agencies, and enterprises that want to run always-on TikTok creator and influencer campaigns at scale, combining AI-driven creator discovery and measurement with managed campaign execution.