LocaliQ

What is LocaliQ?

LocaliQ is an AI-powered growth marketing platform from Gannett Co.'s Digital Marketing Solutions business, founded in 2018 to help local and small businesses find, convert, and keep customers. It combines proprietary ad-management technology, marketing automation, and expert services across search, display, video, social, email, listings, and SEO. Its core software includes XMO (Cross-Media Optimization) for automated cross-channel ad budgeting and Dash by LocaliQ, an AI-powered lead management platform. LocaliQ reports serving more than 500,000 businesses.

How LocaliQ works with TikTok

As an inaugural TikTok Marketing Partner in the Channel Sales Partner program (under Marketing Technology), LocaliQ creates and manages TikTok ads alongside other social channels. Its XMO technology continuously monitors ad performance across platforms and automatically reallocates budget from underperforming placements toward the highest-performing ones, letting advertisers set a single goal-based budget. TikTok ad spend, performance, and resulting leads are tracked through Dash by LocaliQ's AI-enhanced reporting and lead-tracking tools.

Key features

• XMO (Cross-Media Optimization) ad budget engine
• TikTok, Facebook, Instagram, Snapchat and more social ads
• Dash by LocaliQ AI lead management platform
• AI-enhanced reporting and lead tracking
• Marketing automation and AI agents

Pricing

Not publicly listed. LocaliQ uses a custom, demo-based pricing model tailored to a business's goals, industry, and channels. A range of free marketing tools (such as the Google Ads Performance Grader and Website Grader) are available without cost.

Best for

Best for small, local, and multi-location businesses that want AI-optimized TikTok and multichannel advertising with lead management and expert support, rather than fully self-managing campaigns.