Pancake

What is Pancake?

Pancake is an all-in-one business messaging and chat commerce platform that unifies customer conversations from multiple channels into a single dashboard. Founded in 2009 and headquartered in Hanoi, Vietnam, it is used by 250,000+ businesses and sellers worldwide, primarily SMEs selling through social channels. The platform combines a unified inbox, AI chatbots (Botcake), CRM, order and inventory management, and sales automation, and was named Meta's Messaging Business Partner of the Year in 2022 and 2023.

How Pancake works with TikTok

Pancake is an official TikTok Marketing Partner and, per the company, the partner in Vietnam/APAC offering TikTok Business Messaging integration to manage TikTok messages inside its unified inbox. Sellers can capture orders automatically from TikTok chats and livestreams, respond at scale with AI chatbots, and use postback/conversion signals to auto-optimize ad performance. This lets merchants run TikTok chat commerce alongside their Facebook, Instagram and WhatsApp conversations in one place.

Key features

• Unified inbox for conversations across TikTok, Facebook, Instagram and WhatsApp
• Botcake AI chatbot for automated sales conversion and customer support
• Order and inventory management (POS) with livestream and chat order capture
• Centralized CRM and customer data across channels
• Postback/conversion signals to auto-optimize ad performance

Pricing

Pancake offers a 14-day free trial. Paid plans start at roughly 3,000 VND per day, and WhatsApp messaging is charged from around 65 VND per message (covering Meta fees plus platform maintenance). Exact plan tiers vary by market and channel; see pancake.vn for current pricing.

Best for

Pancake is best for SMEs and social sellers running high-volume chat commerce who need to manage TikTok, Facebook, Instagram and WhatsApp conversations, orders and customer data from a single platform.