Unified

What is Unified?

Unified is a business intelligence and social marketing software company that provides an insights and operations platform for paid social advertising. Founded in 2011 and headquartered in New York City, its purpose-built SaaS platform centralizes campaign data, reporting, and media-buying operations across social channels, and it also offers managed and professional services layered on top of the software. Unified has managed billions of dollars in social advertising data for large brands and agencies.

How Unified works with TikTok

As a TikTok Marketing Partner for Media Buying Technology, Unified helps advertisers plan, execute, optimize, and measure TikTok ad campaigns alongside other paid social channels. Its Operations Platform handles insertion-order management, workflow automation, ad monitoring, and billing, while the Insights Platform surfaces on-demand performance analytics and audience data to inform TikTok media-buying decisions.

Key features

• Unified Insights Platform for on-demand advertising analytics and reporting
• Operations Platform with IO management, workflow automation, and billing automation
• Configurable dashboards, KPI reports, and SmartLabels
• Cross-platform campaign pacing, ad monitoring, and advanced optimization
• Audience insights and data enrichment across 1000+ data sets and 40+ dimensions

Pricing

Not publicly listed. Unified uses custom pricing and directs prospective customers to contact the vendor directly. It primarily serves enterprise, multinational, and mid-sized customers.

Best for

Enterprise and mid-market brands and agencies that run large-scale, omnichannel paid social campaigns and need a centralized platform for media-buying operations, reporting, and audience insights.