AD EBiS / CAPiCO (YRGLM)

What is AD EBiS / CAPiCO (YRGLM)?

YRGLM Inc. (株式会社イルグルム) is a Japanese marketing technology company whose flagship products are AD EBiS, an advertising effectiveness measurement platform, and CAPiCO, a conversion API tool. AD EBiS holds the #1 market share in Japan's ad-effect measurement tool market and enables decision-making backed by high-precision, privacy-conscious attribution data. CAPiCO, built on AD EBiS's measurement infrastructure, sends server-side conversion events to major ad platforms to improve measurement accuracy in a cookie-restricted environment.

How AD EBiS / CAPiCO (YRGLM) works with TikTok

AD EBiS traces how TikTok ads influence user behavior, capturing both direct conversions and assisted touchpoints across the funnel so advertisers can see TikTok's contribution within a broader multi-channel strategy. CAPiCO connects to TikTok for Business's Events API via a server-to-server integration, transmitting website events more safely and accurately without relying on cookies. Together they help advertisers understand which funnel stage TikTok ads strengthen and optimize budget allocation. YRGLM earned the "Marketing Technology" badge in the Data Platform / Data Connector category of the TikTok Marketing Partners program.

Key features

• Cross-channel ad effectiveness measurement and attribution across the customer journey
• Cookieless, privacy-conscious measurement of direct and assisted TikTok conversions
• CAPiCO server-to-server integration with TikTok for Business Events API
• No-code dashboard for tag issuance and platform setup; no server build required
• Automatic hashing of personal data for secure conversion transmission

Pricing

CAPiCO is priced at ¥15,000/month (excluding tax), with no additional fees based on the number of supported platforms or data points, supporting up to 1 million conversion transmissions per month. AD EBiS platform pricing is not publicly listed and is available on request.

Best for

Japanese advertisers and marketing teams running TikTok for Business campaigns who need privacy-safe, cross-channel attribution and reliable server-side conversion data to optimize ad performance in a cookieless environment.