Adjust

What is Adjust?

Adjust is a mobile measurement partner (MMP) that provides an end-to-end attribution, measurement, and analytics suite used by over 300,000 apps. It helps app marketers measure, optimize, and scale their marketing across mobile, web, connected TV, PC, and console. Founded in 2012 and headquartered in Berlin, Germany, Adjust became an AppLovin company in 2021.

How Adjust works with TikTok

As a TikTok Marketing Partner for Mobile Measurement, Adjust is integrated with TikTok for Business to attribute app installs and in-app events driven by TikTok ad campaigns. Marketers configure their Adjust Link Token in the TikTok Self-Attributing Network (SAN) setup, then map Adjust events to corresponding TikTok events so conversion data flows back via automated callbacks. This lets advertisers measure TikTok campaign performance and share event data that TikTok can use to optimize delivery, including in privacy-focused SKAdNetwork environments.

Key features

• Cross-platform attribution from mobile to web, CTV, PC, and console
• Datascape real-time analytics dashboards and custom reporting
• Fraud Prevention Suite blocking fake installs in real time
• Automation for bidding, budgeting, and audience building

Pricing

Not publicly listed. Adjust uses custom pricing based on business needs and volume; contact their sales team for a quote.

Best for

App marketers, user-acquisition teams, and growth marketers who need reliable, privacy-compliant attribution and analytics to measure and scale paid campaigns across TikTok and other channels.