AnyTag

What is AnyTag?

AnyTag is an influencer marketing platform built by AnyMind Group, a technology company founded in 2016 and headquartered in Singapore. The platform lets marketers, agencies and influencer networks discover, activate, manage, track and attribute influencer marketing campaigns, with access to a database of over 750,000 influencers and detailed audience and performance analytics. It is focused on the Asia-Pacific market and supports multiple social platforms including TikTok, Instagram and Xiaohongshu.

How AnyTag works with TikTok

AnyMind Group is a badged Creative Marketing Partner in the Creator Marketing specialty of the TikTok Marketing Partners program, and AnyTag integrates directly with the TikTok Creator Marketplace (TTCM) via its API. Marketers can access TikTok's first-party creator insights (audience demographics, growth trends and best-performing videos), identify and select registered TTCM creators, and run end-to-end TikTok creator campaigns without switching between tools. AnyTag consolidates TikTok influencer discovery, campaign activation, management, tracking and reporting in a single platform.

Key features

• Discover from 750,000+ influencers with audience and performance analytics
• TikTok Creator Marketplace (TTCM) API integration for creator discovery and selection
• End-to-end campaign activation, management, tracking and attribution
• Affiliate and social commerce campaign support
• Social media analytics for follower trends, competitors and hashtags

Pricing

Not publicly listed. AnyTag uses custom pricing and directs prospective customers to contact sales or request a demo.

Best for

AnyTag is best for marketers, agencies and influencer networks that run TikTok and multi-platform creator campaigns across Asian markets and want discovery, activation, management and attribution in one platform.