Flywheel

What is Flywheel?

Flywheel is a global digital commerce company whose core product, Flywheel Commerce Cloud, is a suite of integrated, self-serve software built to accelerate growth across online marketplaces. The platform spans three modules: Retail Media (advertising and measurement), Retail Operations (content, catalog and analytics) and Market Intelligence (market share and digital shelf monitoring). Founded in 2014 and headquartered in Baltimore, Flywheel was acquired by Ascential in 2018 and by Omnicom for approximately $835 million in 2024. Alongside its software, Flywheel offers managed services covering media buying, content and consulting.

How Flywheel works with TikTok

Flywheel is a certified TikTok Shop partner and supports TikTok Shop and Douyin among the marketplaces it covers. For TikTok, it manages paid advertising including Shop Ads and Spark Ads campaigns, handles product selection and listing optimization, and recruits creators to produce content at scale. Its Commerce Cloud ties near real-time insights to campaign execution, while its full-service teams manage media buying, livestream strategy and ROI attribution for brands scaling on TikTok Shop.

Key features

• Retail Media: search, display and video ad management, bidding and measurement
• Retail Operations: content optimization, catalog maintenance and analytics
• Market Intelligence: market share tracking, digital shelf monitoring and retail insights
• Creator recruitment and content production at scale for TikTok Shop
• Managed media buying and full-service TikTok Shop marketplace solutions

Pricing

Not publicly listed. Flywheel serves enterprise brands through custom, contact-sales engagements spanning its self-serve software and managed services.

Best for

Enterprise CPG and retail brands that want to scale advertising, operations and market intelligence across TikTok Shop and other major marketplaces, with the option of full-service managed support.