Quid

What is Quid?

Quid is an AI-powered consumer and market intelligence SaaS platform that transforms large volumes of unstructured data into business insights. It compliantly ingests over 2 petabytes of data daily from social platforms, news, forums, review sites, patents, search, and broadcast sources, then applies proprietary NLP and sentiment analysis to surface trends, competitive shifts, and brand perception. The company was formed from the 2020 merger of social-listening pioneer NetBase and text-analytics firm Quid Inc., and rebranded to Quid in 2023.

How Quid works with TikTok

Quid monitors and analyzes social conversations, including content and community activity on TikTok, to track brand health, consumer sentiment, and emerging cultural and product trends. Marketing and insights teams use it to measure how campaigns and creators resonate, benchmark against competitors, and inform creative and content strategy. As a TikTok Marketing Partner in the Content & Community Marketing category, Quid brings TikTok signals into its broader cross-platform intelligence workflows.

Key features

• Social listening and real-time brand health monitoring across social, news, forums, and reviews
• Proprietary NLP and sentiment analysis with 20+ years of methodology
• Q Agents: pre-built AI workflows that generate Insight Briefs when conditions are met
• Ask Q natural-language querying against consumer and market datasets
• Q Platform orchestration across 200+ enterprise connectors

Pricing

Not publicly listed as self-serve. Quid uses custom enterprise pricing and directs prospects to contact sales; third-party sources report entry pricing around $23,000/year. A free two-week trial is available.

Best for

Medium-to-large enterprises, agencies, and consumer-insights teams that need advanced social listening, competitive benchmarking, and market-intelligence analysis across TikTok and other channels.