Social Native

What is Social Native?

Social Native is an AI-driven creator marketing and user-generated content (UGC) platform that connects brands with creators to source authentic content at scale. Founded in 2015 and headquartered in Los Angeles, the company acquired UGC pioneer Olapic in 2020 to expand its content platform. It serves 1,500+ brands, including Adidas, H&M, IKEA, and Sephora, spanning sourcing, curation, rights management, and content activation.

How Social Native works with TikTok

As an official TikTok Marketing Partner in the Creative category, Social Native helps brands produce and source short-form video and UGC optimized for TikTok. Brands use the platform to discover TikTok creators, commission authentic video content, manage licensing and payments, and then activate that content in TikTok paid ads and other social and commerce channels. Its insights layer measures content performance to optimize creative for engagement and conversion.

Key features

• AI-driven sourcing engine to discover creators and collect UGC from hashtags and mentions
• Automated content curation, rights management, and creator payments
• Content activation across paid ads, ecommerce galleries, retail syndication, and social
• Performance analytics and conversion insights

Pricing

Not publicly listed. Social Native uses custom pricing and requires a demo booking, and it also offers enterprise managed services with dedicated customer success teams.

Best for

Mid-market and enterprise brands that need to source authentic UGC and creator video at scale and activate it across TikTok ads, ecommerce, and social channels.