✓ Verified TikTok Partner

Tealium

Enterprise customer data platform for real-time data activation

What is Tealium?

Tealium is an enterprise customer data platform (CDP) that collects, unifies, and activates customer data in real time across an organization's marketing, analytics, and AI operations. Its Customer Data Hub combines tag management, server-side event routing, and identity resolution with more than 1,300 pre-built integrations. Founded in 2008 and headquartered in San Diego, Tealium serves 850+ enterprise customers and is a repeat Gartner Magic Quadrant Leader.

How Tealium works with TikTok

Tealium provides turnkey, server-side connectors for the TikTok Events (Conversions) API, letting advertisers share consented, first-party conversion signals with TikTok in a more reliable and privacy-safe way. This helps preserve measurement and gives TikTok more signals to optimize campaign performance. Tealium's TikTok Audiences connector also lets teams build and sync custom audiences to the TikTok Audience API for remarketing, lookalike targeting, and customer suppression.

Pricing

Not publicly listed. Tealium uses custom enterprise pricing through its sales team; there is no self-serve plan or published starting price.

Best for

Enterprise marketing, analytics, and data teams that need to unify first-party data and activate it into TikTok and other channels in a privacy-compliant, real-time way.

Marketing Technology