UnitedMasters

What is UnitedMasters?

UnitedMasters is an independent music platform, founded by Steve Stoute in 2017, that provides music distribution, artist marketing tools, and brand sync-licensing services. Artists keep 100% of their masters and royalties while distributing to 150+ streaming services, and brands gain access to a catalog of cleared, culturally relevant music. The company is backed by Alphabet, Andreessen Horowitz, and 21st Century Fox and is headquartered in Brooklyn, New York.

How UnitedMasters works with TikTok

As one of TikTok's certified Sound Partners, UnitedMasters offers brands "Subscription Sound" - flexible music licensing through monthly, yearly, or project-based plans that support always-on TikTok content strategies. Brands can tap curated sync licensing, custom music solutions, and artist activations to soundtrack ads and organic creative with properly cleared tracks. Through a direct multi-year deal with TikTok, UnitedMasters' catalog also feeds TikTok's Commercial Music Library, giving businesses access to independent artists' music for their content.

Key features

• Subscription Sound licensing with monthly, yearly, and project-based plans
• Curated sync licensing and custom music solutions for brand campaigns
• Artist activations connecting brands with emerging and breaking artists
• Music distribution to 150+ platforms including TikTok, Spotify, and Apple Music
• Direct catalog integration into TikTok's Commercial Music Library

Pricing

Artist distribution plans start at $19.99/year (DEBUT+) and $59.99/year (SELECT), with an invitation-only PARTNER tier. Brand-facing Subscription Sound licensing is offered through custom monthly, yearly, and project-based plans; specific brand pricing is not publicly listed and is arranged via sales.

Best for

Brands seeking cleared, on-trend music for TikTok ads and organic content, and independent artists who want to distribute music and access brand sync opportunities while retaining ownership.