VidMob

What is VidMob?

VidMob is a creative-intelligence platform that combines creative data and AI to help teams make better creative and media decisions. It applies 40+ proprietary AI models to millions of ad assets from hundreds of thousands of ad accounts, scoring creative and surfacing which specific elements drive performance. The self-serve SaaS platform serves brand, creative, media and agency teams, and the company has raised more than $200M since being founded in 2014.

How VidMob works with TikTok

VidMob was TikTok's first API partnership with a Creative Partner, letting marketers create, publish and analyse video creative through VidMob's Creative Studio directly against TikTok. TikTok advertisers can pull creative data and production tools into VidMob to understand what drives campaign performance, then turn those insights into more optimised TikTok ad creative. VidMob's connectors span TikTok alongside other major ad platforms, so creative learnings can be benchmarked and applied across channels.

Key features

• AI-powered creative scoring and analytics across 40+ proprietary models
• Element-level insight linking creative choices to campaign performance
• Creative Studio for building and publishing video ad creative
• Cross-platform benchmarking against millions of analysed ad assets
• GenAI creative-intelligence agent (Maddie) for natural-language analysis

Pricing

Not publicly listed. VidMob is sold as an enterprise platform with custom pricing; teams engage through the company's sales process for access to the client and creator portals.

Best for

Brands, agencies and media teams that run video advertising at scale and want data-driven guidance on which creative choices improve TikTok and cross-platform ad performance.