Winclap

What is Winclap?

Winclap is a growth-transformation company that combines proprietary technology, AI, media experts and creators to help brands acquire, retain and monetize users. Its core technology, Real-Time Pricing (RTP), is an algorithm-driven tool that predicts the value of each new user in real time and allocates ad budget accordingly, rather than paying fixed CPI/CPA rates. Winclap works with brands such as Mercado Libre, Didi, Paramount+ and Snapchat, and is a certified creative partner of TikTok, Meta and Google.

How Winclap works with TikTok

Winclap is a TikTok Marketing Partner for Media Buying Technology and Video Production. It plans, buys and optimizes TikTok ad campaigns using its AI-driven budget-allocation technology, and produces native, creator-made videos designed to convert on the platform (including work funded through the TikTok Creative Exchange program). The company reports producing a large share of performance TikTok ads in its home markets and pairs creative production directly with media buying to drive user acquisition.

Key features

• AI-driven cross-channel budget allocation and optimization
• Real-Time Pricing (RTP) technology that ties ad spend to predicted user value
• Creator-based ad production for native, conversion-focused short-form video
• Measurement and analytics tied to lifetime value per channel
• Managed media buying across TikTok, Meta, Google and programmatic channels

Pricing

Not publicly listed. Winclap uses a custom, contact-sales model; prospective customers are directed to talk to a Winclap specialist or request a product demo.

Best for

Consumer, mobile-app and marketplace brands that want to scale paid user acquisition on TikTok and across channels with AI-optimized budget allocation and creator-led ad production.