Zapier

What is Zapier?

Zapier is a no-code workflow automation platform that connects more than 9,000 web applications so users can move data and trigger actions between tools without writing code. Founded in 2011 and headquartered in San Francisco, it lets teams build automated workflows ("Zaps") using triggers and actions, and increasingly ties AI models into those workflows. It is a self-serve SaaS product used by marketing, sales, and operations teams.

How Zapier works with TikTok

Zapier integrates with TikTok Lead Generation so that every new lead submitted through a TikTok lead form can automatically kick off a workflow. Its "New Lead" trigger fires on each submission, letting teams create or update contacts in a CRM, alert reps in Slack or Microsoft Teams, and log entries to Google Sheets or Airtable. This removes manual export/import work and speeds up follow-up on leads captured from TikTok ad campaigns.

Key features

• New Lead trigger for TikTok Lead Generation forms
• No-code Zap builder connecting 9,000+ apps
• Auto-create contacts in HubSpot, Salesforce, and other CRMs
• Notify Slack or Microsoft Teams on new leads
• Log submissions to Google Sheets or Airtable for reporting

Pricing

Zapier is freemium. The Free plan includes 100 tasks per month, and paid plans start at $29.99/mo (Professional) with higher tiers for teams and companies. Pricing scales with task volume and features; exact figures can vary, so check Zapier's pricing page for current details.

Best for

Marketing and sales teams that want to automatically capture, route, and act on TikTok leads across their existing CRM and communication tools without engineering effort.