Field notes

Notes from the TikTok Shop trenches

Plays, postmortems, and product updates for operators running real Thai beauty brands on TikTok.

AllCase StudiesGuidesIndustryMarketingProduct
Marketing

Comment-to-DM vs. Link in Bio: Which Converts Better?

We compared the two most popular TikTok conversion strategies head-to-head. The results were not even close.

Read
Product

How TikTok DM Automation Turns Comments Into Customers

Learn how automated comment-to-DM flows on TikTok can 10x your response rate and convert casual commenters into loyal followers and paying customers.