CreatorIQ

What is CreatorIQ?

CreatorIQ is an enterprise creator marketing platform operated by SocialEdge, Inc., founded in 2014 and headquartered in Los Angeles. It gives brands and agencies an operating system for creator-led growth, covering creator discovery, evaluation, management, campaign execution, and measurement. The platform is trusted by over 1,300 brands including Nestle, Unilever, Google, and Sephora, and was named a Leader in the 2025-2026 IDC MarketScape for Influencer Marketing Platforms.

How CreatorIQ works with TikTok

As TikTok's first official SaaS partner, CreatorIQ integrates first-party TikTok audience data and demographics into its discovery and evaluation tools, so brands can assess creator fit, track follower growth, and analyze content performance. Teams use it to recruit and manage TikTok creators, coordinate influencer campaigns, and measure results and ROI directly against TikTok performance metrics.

Key features

• Creator discovery and evaluation with first-party TikTok data
• Creator relationship and campaign management workflows
• Performance measurement, reporting, and ROI tracking
• SafeIQ brand safety and BenchmarkIQ competitive benchmarking
• Recruit, Convert, and Pay tools for creator activation

Pricing

Not publicly listed. CreatorIQ uses custom enterprise pricing with annual contracts and requires a demo or sales contact. Third-party sources report entry-level contracts starting in the tens of thousands of dollars per year, positioning it as an enterprise-grade solution.

Best for

Enterprise brands and agencies running influencer and creator programs at scale, particularly those with dedicated influencer teams and significant TikTok budgets.