Hootsuite

What is Hootsuite?

Hootsuite is a social media management and intelligence platform that lets organizations plan, publish, engage, and measure their presence across multiple social networks from a single dashboard. Founded in 2008 and headquartered in Vancouver, Canada, it serves brands, agencies, and social teams with tools for scheduling, a unified engagement inbox, analytics, social listening, and AI-assisted content creation.

How Hootsuite works with TikTok

As an official TikTok Marketing Partner, Hootsuite lets you schedule and publish TikTok videos alongside content for all your other networks, add captions, and preview posts before they go live (a TikTok Business account is required). It surfaces TikTok analytics such as views, engagement, follower demographics, and best-time-to-post heatmaps, and consolidates TikTok comments and messages into a shared inbox. AI-powered trend tracking and competitive benchmarking help teams find and act on content opportunities for the For You Page.

Key features

• Schedule and publish TikTok videos alongside other networks from one calendar
• TikTok analytics with performance metrics, best-time-to-post heatmaps, and custom reports
• Unified inbox to manage TikTok comments and messages with the rest of your channels
• AI content help (OwlyWriter) for captions, hashtags, and ideas
• Competitive benchmarking and AI-powered trend tracking

Pricing

Hootsuite no longer offers a free plan but provides a 14-day free trial with no credit card required. Paid plans (billed annually) are Standard at $99/mo, Professional at $199/mo, and Advanced at $399/mo per user, with a custom-priced Enterprise tier. Plans are sold per seat.

Best for

Brands, agencies, and social media teams that manage TikTok alongside several other networks and want scheduling, engagement, analytics, and listening in one platform.