HubSpot

What is HubSpot?

HubSpot is an AI-powered customer platform that unifies marketing, sales, and customer service software around a single Smart CRM. Its product suite includes Marketing Hub, Sales Hub, Service Hub, Content Hub, and Data Hub, plus the Breeze family of AI agents. Founded in 2006 by Brian Halligan and Dharmesh Shah and headquartered in Cambridge, Massachusetts, HubSpot serves more than 299,000 customers across 135+ countries.

How HubSpot works with TikTok

HubSpot offers a native TikTok Ads app that lets marketers sync, manage, and measure TikTok campaigns inside Marketing Hub. Leads captured through TikTok Instant Forms flow automatically into the Smart CRM, while CRM segments can be synced to TikTok to build lookalike audiences based on lifecycle stage, deal history, and purchase behavior. The TikTok pixel and conversion events feed back into HubSpot, enabling unified reporting and full attribution from ad impression to closed deal.

Key features

• Sync TikTok Instant Form leads into the Smart CRM automatically
• Sync CRM contact segments and build lookalike audiences on TikTok
• Full attribution from TikTok impressions to leads to closed deals

Pricing

HubSpot offers a free CRM plan, with paid Marketing Hub tiers starting at roughly $20 per seat/month (Starter, annual billing), and Professional and Enterprise plans priced higher. The TikTok Ads app itself is free and included with any Marketing Hub tier, though audience sync requires a Starter, Professional, or Enterprise plan.

Best for

Marketing and sales teams that run TikTok lead-generation and ad campaigns and want those leads, audiences, and conversion data unified inside a single CRM for follow-up, automation, and revenue attribution.