Madhouse

What is Madhouse?

Madhouse (亿动广告传媒) is a Chinese mobile advertising and marketing-technology company founded in Shanghai in 2006 and now part of the BlueFocus group. It pioneered mobile ad networks (SmartMad) and a mobile demand-side platform (OptiMad) in China, and today runs the Yifan Chuhai (亿帆出海) one-stop overseas marketing platform and the 亿道 strategic SaaS product for cross-border media buying and optimization.

How Madhouse works with TikTok

As an officially authorized channel partner, Madhouse lets advertisers open and manage TikTok ad accounts alongside Meta and Google from a single platform, applying its programmatic media-buying technology to plan and optimize campaigns. It also offers TikTok Shop setup and operation support for the US market, plus creative, KOL/influencer and video-production services to feed TikTok campaigns.

Key features

• Unified media buying across TikTok, Meta and Google as an official authorized channel partner
• Programmatic/DSP media-buying technology with RTB and campaign optimization
• Visualized cross-channel data reports with real-time performance monitoring and alerts
• Creative and KOL/influencer resource library plus video production for overseas campaigns
• TikTok Shop setup and operation support for the US market

Pricing

Not publicly listed. Madhouse advertises free ad-account opening with no service fees or minimum deposit for self-serve channel setup, while managed media-buying and campaign services use custom pricing arranged with their sales team.

Best for

Chinese brands, game publishers and cross-border e-commerce sellers that want a one-stop partner to run and optimize overseas TikTok, Meta and Google campaigns with local media-buying expertise and creative support.