Manychat

What is Manychat?

Manychat is a no-code chat marketing platform that automates conversations across social messaging channels, including TikTok, Instagram, Facebook Messenger, WhatsApp, SMS, and email. Businesses and creators use it to build automated flows that reply to comments and DMs, capture leads, and re-engage subscribers with broadcasts. Founded in 2015 and headquartered in Austin, it serves millions of accounts and is an official TikTok and Meta business partner.

How Manychat works with TikTok

Manychat connects to a TikTok Business account to automate direct-message conversations at scale. Creators set a keyword (for example, "GUIDE") so anyone who DMs or comments that word is automatically entered into a flow, and can also trigger conversations via unique Ref URLs or scannable QR codes. Flows can collect email addresses and phone numbers with validation, send welcome messages to new followers, and keep conversations moving with default replies, turning TikTok views and engagement into leads and sales.

Key features

• Keyword-triggered TikTok DM automation flows
• Automated replies to comments and messages
• Lead capture with email and phone collection plus input validation
• Ref URLs and QR codes that open TikTok DM conversations
• Welcome messages, default replies, and audience segmentation

Pricing

Manychat offers a freemium model. The free plan supports 25 active contacts across 2 channels. Paid tiers include Essential at $14/mo (250 contacts), Pro at $29/mo (2,500 contacts), and Business at $69/mo (7,500 contacts), with per-contact overage pricing above plan limits. AI features are available as a paid add-on at roughly $29/mo.

Best for

Creators, e-commerce brands, and performance marketers who want to automate TikTok DM conversations, reply to comments, and capture leads without writing code.