Open Influence
AI creator discovery and social intelligence for influencer marketing
What is Open Influence?
Open Influence is a creator marketing company founded in 2013 (originally launched as "Insta Brand") and headquartered in Los Angeles. It offers a self-serve social intelligence and insights SaaS platform called Go Prism, which uses AI and image recognition to analyze billions of data points across social content, alongside managed creator marketing services. The platform draws on a database of more than one million influencers for discovery, vetting, and analytics.
How Open Influence works with TikTok
Open Influence helps brands discover, vet, and activate TikTok creators as part of omnichannel campaigns spanning TikTok, Instagram, YouTube, and other platforms. Its Go Prism tooling supports TikTok creator discovery, audience demographic analysis, brand-safety screening, and performance benchmarking, while its managed team can handle end-to-end TikTok campaign strategy, creative, and paid amplification. As a TikTok Marketing Partner in the Creator Marketing subcategory, it focuses on connecting brands with vetted TikTok creators.
Key features
- AI-powered influencer discovery across a database of 1M+ creators
- Image-recognition and psychographic audience analysis
- Brand-safety flagging for risky creator content
- Performance benchmarking and competitive share-of-voice analysis
- Custom list building, mood boards, and campaign management
Pricing
Not publicly listed. Open Influence primarily engages clients through custom-quoted managed programs, and access to the Go Prism self-serve platform is arranged via sales rather than published subscription tiers.
Best for
Brands and agencies that want data-driven TikTok and multi-platform creator campaigns, whether via a self-serve social intelligence tool or a fully managed team.
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