Popular Pays

What is Popular Pays?

Popular Pays is an influencer marketing and creator management platform that serves as a central hub for brands and agencies to collaborate with content creators. It combines a creator marketplace of 160K+ creators, in-platform hiring with managed contracts and payments, a campaign collaboration workflow, and performance analytics in one tool. Founded in 2013 and a Y Combinator alum, Popular Pays was acquired by Lightricks (the maker of Facetune, Videoleap, and LTX Studio) in March 2022 and has run campaigns for brands from startups to Fortune 100 companies.

How Popular Pays works with TikTok

As a badged TikTok Creative Partner with a specialty in Creator Marketing, Popular Pays integrates directly with the TikTok Creator Marketplace, letting brands identify and activate TikTok creators at scale without leaving the platform. Marketers get trusted first-party TikTok data including views, likes, shares, and engagement rates, plus real-time audience demographics, growth trends, and campaign performance metrics. Brands use the platform to produce authentic TikTok content for organic, owned, and paid channels and to measure results.

Key features

• Creator marketplace and influencer database of 160K+ creators with filters by demographic, skill, size, and network
• In-platform hiring with managed contracts, payments, and legal
• End-to-end campaign workflow for briefing, content review, comments, edit requests, and approvals
• Analytics to track, measure, and prove campaign ROI
• Direct integration with the TikTok Creator Marketplace for creator insights and activation

Pricing

Not publicly listed. Popular Pays uses custom, sales-led pricing; contact the company for a quote based on campaign scope and needs.

Best for

Brands and agencies that want to discover, hire, and manage creators and run influencer campaigns at scale, with the option to lean on strategists for a premium, service-backed experience alongside the software.