Spark Maxx
Data intelligence hub for the influencer marketing era
What is Spark Maxx?
Spark Maxx is a martech hub for influencer marketing built by Spark (Spark Midia de Influencia LTDA), a São Paulo-based influencer marketing company founded in 2014. Launched as a spin-off of Spark's data operation, the platform connects a suite of SaaS technologies to structure the full influencer journey from discovery to measurement. It draws on a database of more than 10 million registered influencers and is used by brands such as O Boticário, Mercado Livre, and Smart Fit, plus major agencies.
How Spark Maxx works with TikTok
Spark is a certified TikTok Marketing Partner in the Creative category with a specialization in Creator Marketing. Brands use the platform to identify TikTok creators, manage influencer campaigns end-to-end, and measure performance and community impact, turning social metrics into business outcomes. Spark's broader practice also covers TikTok Shop-driven influencer commerce in the Brazilian market.
Key features
- Creator discovery across a database of 10M+ registered influencers
- End-to-end influencer campaign management
- Real-time performance analytics and custom business reporting
- Community mapping to surface emerging audience niches
- Creator health and brand-alignment scoring
Pricing
Not publicly listed. Spark Maxx is sold to brands and agencies through direct sales rather than a self-serve signup with published tiers.
Best for
Brands and agencies running data-driven influencer marketing campaigns in Brazil, especially those that want creator discovery, campaign management, and measurement unified in one platform.
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