TRIBE

What is TRIBE?

TRIBE is an influencer marketing platform and opt-in creator marketplace that helps brands and agencies build, manage and measure creator communities. Founded in 2014 by Jules Lund and headquartered in Melbourne, Australia, it gives marketers access to 80,000+ engaged creators along with tools for discovery, campaign management, content licensing and performance measurement. TRIBE operates a hybrid model: a self-serve platform (TRIBE) plus an optional fully managed service (TRIBE Plus).

How TRIBE works with TikTok

TikTok is a core supported channel on TRIBE. Brands post briefs, creators pitch TikTok content ideas, and brands approve and publish before measuring results. The platform pulls real-time creator metrics and first-party performance data directly from TikTok's APIs, and lets brands amplify top-performing creator content as paid media across TikTok, Meta and Pinterest.

Key features

• Access to 80,000+ opt-in creators plus tools to import existing creator communities
• BrandMatch AI to identify high-performing creators for a brief
• Campaign workflow for briefs, pitches, approvals, product sampling and payments
• First-party analytics from TikTok, Instagram and Pinterest APIs
• Brand safety verification that checks creators daily

Pricing

Not publicly listed as fixed prices. The self-managed TRIBE plan charges an activation fee per campaign (or an annual fee) plus platform margins, while the fully managed TRIBE Plus offering uses custom pricing tailored to usage and service needs. Pricing is obtained via sales/demo; no free trial is advertised.

Best for

Brands and agencies that want to run creator and influencer marketing campaigns on TikTok (and other social platforms) at scale, either self-serve or with a managed team.