Choreograph

What is Choreograph?

Choreograph is WPP's global data products and technology company, launched in 2021 by bringing together the specialist data units of GroupM and Wunderman Thompson. It helps advertisers unlock the value of their first-party data through audience insights, private identity solutions, AI-based media optimization and predictive analytics. Choreograph Italy is the company's Italian operation, supporting advertisers with measurement and attribution across markets.

How Choreograph works with TikTok

As a TikTok Marketing Partner in the Measurement category, Choreograph helps advertisers understand how TikTok campaigns contribute to business outcomes alongside other channels. It applies media mix modeling to inform cross-channel budget allocation and uses cross-channel attribution to connect TikTok ad exposure to conversions across the customer journey, giving a unified view of TikTok's impact within the wider media plan.

Key features

• Media mix modeling to guide cross-channel budget allocation
• Cross-channel attribution across the customer journey
• Audience insights, planning and identity solutions
• AI-based media optimization and predictive analytics

Pricing

Not publicly listed. Choreograph operates on custom, enterprise engagements delivered through WPP Media rather than a self-serve subscription; contact the company for pricing.

Best for

Enterprise brands and WPP clients that need privacy-first first-party data strategy, media mix modeling and cross-channel attribution to measure TikTok alongside their full media investment.