
CRAFTSMAN+
AI platform for building playable and video ads at scale
What is CRAFTSMAN+?
CRAFTSMAN+ is an AI-powered creative platform for producing high-volume interactive advertising, with a focus on playable and video ads for mobile user acquisition. Founded in 2018 and headquartered in New York, it combines a no-code ad builder, an AI "builder agent," and performance analytics into a single workspace. The platform is used by gaming studios, app publishers, e-commerce brands, and ad platforms, with clients including SEGA, Epic Games, Riot Games, and Zynga.
How CRAFTSMAN+ works with TikTok
CRAFTSMAN+ lets teams design creatives once and export them to TikTok and 30+ other ad networks with one click, handling network-specific specs automatically. Marketers can generate multiple ad variants for TikTok testing, swap CTAs across a set, and refresh underperforming creatives using AI. Its creative intelligence layer analyzes tap-level and engagement data to surface the elements and moments that drive performance on TikTok and other platforms.
Key features
- No-code Play Editor for building interactive HTML5 and playable ads
- AI builder agent that turns creative briefs into ad variants in minutes
- 200+ pre-built templates with one-click export to 30+ ad networks
- Live engagement analytics (drop-off, time-to-interact, completion)
- Creative intelligence to detect winning elements and trends
Pricing
Not publicly listed. CRAFTSMAN+ appears to use custom, contact-sales pricing, and no plans or trial details are published on its website.
Best for
Best for gaming, app, and e-commerce user-acquisition and growth teams that need to produce high volumes of playable, interactive, and video ad creative efficiently and ship them across TikTok and other major ad networks.
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