Data Intelligence by Publicis Groupe

What is Data Intelligence by Publicis Groupe?

Data Intelligence is the dedicated data arm of Publicis Media within Publicis Groupe Romania, operating dataintelligence.ro, described as the first data hub for marketing professionals in Romania. It acquires and processes a large volume of daily marketing data and exposes it through proprietary indexes and dashboards such as the Digital Health Index, Media Market Overview, TikTok Index, and Social Media Stars Index. Alongside the self-serve hub, it delivers Media Mix Modeling, consumer research, and business intelligence systems.

How Data Intelligence by Publicis Groupe works with TikTok

As a badged partner in TikTok's Marketing Partner Program Measurement category, Data Intelligence integrates TikTok's API with its Media Mix Modeling solutions to measure marketing effectiveness in a privacy-first, cookieless environment. This helps brands understand TikTok's contribution to outcomes beyond last-click attribution and allocate media budgets more effectively across channels. Its benchmarks cite ROI improvements between 13% and 19% depending on industry and brand position.

Key features

• Media Mix Modeling (MMM) for privacy-first, cookieless budget optimization
• Cross-channel attribution beyond last-click models
• Real-time marketing data hub with dashboards and proprietary indexes
• TikTok Index and Social Media Stars Index for brand and influencer tracking
• Business intelligence systems and custom analytics

Pricing

Not publicly listed. Access and engagements are arranged directly with the team via contact sales.

Best for

Brands, advertisers, and marketing teams operating in Romania that want to measure TikTok and cross-channel media performance using Media Mix Modeling and unified marketing data.