Integral Ad Science (IAS)
AI-driven ad verification and brand safety measurement
What is Integral Ad Science (IAS)?
Integral Ad Science (IAS) is a global digital media measurement and optimization company, publicly traded on Nasdaq (IAS). Its cloud-based platform, IAS Signal, provides advertisers, agencies, and publishers with independent verification of ad quality across desktop, mobile, connected TV, social, display, and video. Core offerings include brand safety and suitability, ad fraud detection, viewability, attention, and contextual targeting.
How Integral Ad Science (IAS) works with TikTok
IAS partners with TikTok to deliver third-party brand safety and suitability measurement for advertisers on the platform. Its Total Media Quality (TMQ) for TikTok uses AI to analyze video content frame by frame, including images, audio, text, and semantics, so marketers can confirm their ads appear next to brand-safe, suitable content. Coverage includes the For You, Profile, Following, and Search feeds plus TikTok Lite, with category exclusion and vertical sensitivity controls, and extends to viewability and invalid traffic measurement.
Key features
- AI-powered frame-by-frame analysis of video, audio, and text via Total Media Quality
- Brand safety and suitability measurement with category exclusion and vertical sensitivity controls
- Viewability, invalid traffic, and ad fraud detection across social and open web
- Independent third-party measurement and reporting through the IAS Signal platform
Pricing
Not publicly listed. IAS uses custom, enterprise pricing and directs prospective customers to contact its sales team for a quote.
Best for
Advertisers, agencies, and publishers running campaigns on TikTok that need independent, AI-driven verification of brand safety, viewability, and media quality at global scale.
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