Kantar Marketplace

What is Kantar Marketplace?

Kantar is a global market research and insights company founded in 1992 and headquartered in London. Its Kantar Marketplace is a self-serve, AI-augmented research platform offering ad testing, creative development and brand lift measurement. The platform is backed by Kantar's ad testing database of 260,000+ ads and can return results in as few as six hours.

How Kantar Marketplace works with TikTok

Kantar is an accredited TikTok measurement partner for Brand Lift studies, endorsed under the TikTok Marketing Partners program as an independent source of truth for ad impact. Its brand lift solutions let TikTok advertisers quantify how campaigns move brand metrics such as ad recall, awareness, attitude and favorability. The accreditation followed more than 700 TikTok brand lift studies conducted with brands including Pepsi.

Key features

• TikTok Brand Lift studies measuring ad recall, awareness, attitude and favorability
• LIFT Express self-serve, scalable brand lift measurement
• LINK+ creative and ad testing with AI-powered predicted brand lift
• Independent, third-party measurement accredited by the TikTok Marketing Partners program

Pricing

Not publicly listed. Kantar Marketplace is available in self-serve or serviced formats, with pricing arranged directly with Kantar. Contact Kantar for a quote.

Best for

Brands, agencies and advertisers that need independent, accredited measurement of how their TikTok campaigns lift brand metrics, alongside creative and ad testing.