Luna from Unity

What is Luna from Unity?

Luna from Unity (originally Luna Labs) is an end-to-end creative management platform that lets mobile game and app studios create, manage, and optimize playable and video ads. Its core tools include Luna Playable for building interactive playable experiences in Unity, Luna Replay for generating high-volume gameplay videos, and Luna Elements for producing code-free playables. Founded in 2019, Luna Labs was acquired by ironSource in 2021 and became part of Unity following Unity's acquisition of ironSource in 2022.

How Luna from Unity works with TikTok

Luna lets advertisers build a single playable or video creative and export it directly for TikTok's ad platform, handling TikTok's technical requirements such as the 3 MB packaged HTML build, orientation settings, and supported ad languages. Studios can produce unlimited creative iterations from one source project and publish them to TikTok alongside other channels, then use in-ad analytics to see how users engage and refine the best-performing variants for user acquisition campaigns.

Key features

• Build playable ads in Unity and export unlimited iterations for all major ad networks
• Generate hundreds of unique gameplay videos from a single recording (Luna Replay)
• Create code-free playables with no developer resources (Luna Elements)
• Real-time in-ad analytics to measure how users engage with creatives
• One-click publishing to TikTok, Meta, Google, and other channels

Pricing

Not publicly listed. Luna from Unity uses custom pricing and requires contacting the Unity Grow / Luna sales team for access.

Best for

Mobile game and app studios that need to produce and iterate playable and video ad creatives at scale for TikTok and other user-acquisition channels.