Northbeam

What is Northbeam?

Northbeam is a marketing intelligence and measurement platform that helps brands optimize ad spend and drive profitable growth through advanced attribution analysis. It combines multi-touch attribution (MTA) built on first-party data with Media Mix Modeling Plus (MMM+) to give marketers a full-funnel view of how their spending generates revenue. The company was founded in 2019 and is based in El Segundo, California.

How Northbeam works with TikTok

Northbeam integrates directly with TikTok as one of 20+ supported ad platforms, pulling campaign data to measure TikTok's true contribution to revenue. Beyond last-click, it captures view-through and impression-based impact so brands can understand how TikTok ads influence conversions across the customer journey. Through Northbeam Apex, performance signals can be fed back to TikTok's algorithm to improve optimization, and creative analytics highlight which TikTok ad assets perform best.

Key features

• Multi-touch attribution across all paid channels using first-party data
• Media Mix Modeling Plus (MMM+) for budget forecasting and scenario planning
• Northbeam Apex direct platform integrations to feed performance data to ad algorithms
• Clicks plus deterministic view-through and impression measurement
• Product and creative analytics to surface top-performing assets

Pricing

Northbeam uses tiered, usage-based pricing driven by tracked data volume. The Starter plan begins at around $1,500/month for brands spending under $250,000/month across ad channels. Professional and Enterprise tiers use custom pricing and require contacting sales. Northbeam does not publicly advertise a free trial.

Best for

DTC and e-commerce brands (often on Shopify) and agencies that run cross-channel paid media and need accurate attribution, media mix modeling, and spend optimization to grow profitably.