Opera Event IGC

What is Opera Event IGC?

Opera Event IGC (Influencer Generated Content) is a programmatic software solution that crowdsources short-form video content from Opera Event's network of over 150,000 influencers. Brands and advertisers use it to source authentic, creator-made video ads at scale, while creators of all sizes can self-serve into the network to monetize by producing short engaging clips. Opera Event was founded in 2015 and is headquartered in Oakland, California, where it also builds community-management tools such as its Communi3 portal.

How Opera Event IGC works with TikTok

IGC produces creator-authored short-form video that maps directly to TikTok's native, sound-on ad formats. Advertisers can crowdsource clips from the influencer network and deploy them as TikTok video ads or Spark Ads, tapping the platform's authentic creator style rather than commissioning bespoke productions. This positions Opera Event within TikTok's Creative, Video Production partner category.

Key features

• Programmatic crowdsourcing of video content from a 150k+ influencer network
• Self-serve creator onboarding to monetize by producing short ad content
• Influencer-generated content (IGC) built for use in paid social advertising

Pricing

Not publicly listed. Opera Event does not publish standard pricing for IGC; engagement is arranged directly with the company.

Best for

Brands and advertisers, especially in gaming and consumer categories, that want to source influencer-style video ad creative at scale, and creators looking to monetize short-form content through a large network.