TransUnion TruAudience
Privacy-first identity, audiences and multi-touch attribution
What is TransUnion TruAudience?
TruAudience is TransUnion's suite of marketing solutions that combines privacy-first identity resolution, consumer data enrichment, audience targeting, and advanced analytics including marketing mix modeling and attribution. It spans three core offerings: TruAudience Identity, the TruAudience Data Marketplace, and the TruAudience Platform. The solution offers insight into roughly 98% of U.S. adults and more than 127 million homes, giving marketers a scalable, omnichannel view of individuals, devices, and households.
How TransUnion TruAudience works with TikTok
TikTok partnered with TransUnion to bring TruAudience Marketing Attribution into its measurement ecosystem, enabling multi-touch attribution for TikTok advertisers. TruAudience assigns conversion credit across multiple touchpoints in the customer journey, helping marketers see how TikTok contributes within a broader cross-channel media plan. Using this attribution, TikTok found that at a median level, 40% or more of audiences reached on TikTok were unique and not found elsewhere in the measured plan. Advertisers access the solution through their TikTok Brand Partnership Manager or a Measurement Partner.
Key features
- Multi-touch attribution assigning conversion credit across touchpoints
- Cross-channel measurement spanning TV, digital and social
- Privacy-first identity resolution across individuals, devices and households
- Audience targeting and segmentation from first-party and marketplace data
- Marketing mix modeling and closed-loop analytics
Pricing
Not publicly listed. TruAudience uses custom pricing and is made available directly to marketers and advertisers or through industry partnerships. TikTok advertisers can request access via their Brand Partnership Manager or a Measurement Partner.
Best for
Brands and agencies that need to measure the incremental impact of TikTok campaigns within a cross-channel media plan, and to attribute conversions accurately across digital, social, and traditional channels.
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